Services

SEO Services to Grow Your Business

Before you start reading this page, let me tell you that we offer a free SEO site audit because we offer “affordable SEO services for small businesses“.

Search Engine Optimization (SEO) services are all about helping your business get found on search engines like Google. SEO is the process of optimizing your website to rank higher in search results, making it easier for customers to find you online. By improving your website’s visibility in organic (unpaid) search results, SEO drives more traffic to your site and helps you attract new customers. In short, better rankings = more visitors = more growth for your business.

The Business Goals is an expert SEO agency serving businesses across the U.S. and around the world. We offer a full range of SEO services to boost your online presence, whether you’re targeting local customers or a global audience. Our team uses proven yet easy-to-understand strategies to improve your rankings and grow your business. (We’ll be adding detailed pages for each of the services below soon—stay tuned!)

Local SEO

Local SEO focuses on getting your business noticed by customers in your local area. Local SEO is the process of optimizing a business’s visibility in unpaid, location-based search results (like Google Search and Google Maps). This means when someone nearby searches for a product or service you offer (for example, “best pizza in [Your Town]”), your business is more likely to show up. Local SEO helps drive foot traffic to physical stores and generates local leads for service-area businesses.

Our Local SEO services include:

• Google Business Profile Optimization: We make sure your Google Business Profile (Google Maps listing) is complete and engaging, so you stand out in local map results.
  
• Local Directories & Citations: We ensure your business name, address, and phone number are consistent across all local directories and review sites, building trust with search engines.
  
• Customer Reviews & Ratings: We help you encourage and manage online reviews. Positive reviews not only build trust with potential customers but also improve your local search ranking.

Technical SEO

Technical SEO improves the behind-the-scenes setup of your website to help it perform better in search results. Technical SEO is the process of optimizing the technical aspects of your website (site speed, code, structure, etc.) for better rankings on search engines. In simple terms, we fix and fine-tune your site’s infrastructure so that search engines can easily crawl and index your pages. A technically sound website also means a faster, more secure, and mobile-friendly experience for your users – all factors that can boost your rankings.

Our Technical SEO services cover:

• Site Speed & Performance: We improve your page loading speed, because fast websites keep users happy and rank higher on Google.
  
• Mobile-Friendliness: We ensure your site is mobile-friendly and responsive, so it looks and works great on all devices (Google favors mobile-ready sites).
  
• Crawlability Fixes: We resolve technical issues like broken links, crawl errors, or sitemap problems that might prevent search engines from finding or understanding your content.
  
• Site Structure & Security: We organize your website’s architecture for easy navigation and implement HTTPS security and other best practices to meet search engine requirements.

On-Page SEO

On-Page SEO (also called on-site SEO) involves optimizing the content and HTML elements on your website to make it more visible in search results. This includes aligning your page content, titles, meta descriptions, and headers with the keywords your customers are searching for. Our on-page SEO work ensures each page of your site clearly tells search engines what it’s about – and appeals to human readers at the same time. The result is that your webpages become more relevant, helpful, and likely to rank higher.

Key parts of our On-Page SEO services:

• Keyword Research & Content Optimization: We find the right keywords for your business and integrate them naturally into high-quality content. Each page is updated with clear, informative text that answers what your audience is looking for.
  
• Meta Tags & Headings: We craft effective title tags and meta descriptions for each page, which helps search engines understand your content and encourages users to click through to your site. We also structure your pages with proper headings (H1, H2, etc.) for better readability and SEO impact.
  
• Internal Linking & UX Improvements: We improve internal links within your site so that both users and search engine crawlers can easily navigate. We also ensure the page layout is clean and user-friendly, which can lower bounce rates and boost rankings.

Off-Page SEO & Link Building

Off-Page SEO refers to all the SEO strategies that happen outside of your website to improve your search rankings. The primary focus here is link building – getting other reputable websites to link back to your site. Think of each quality backlink as a “vote of confidence” for your website. Off-page SEO efforts, such as earning backlinks, managing business listings, and encouraging social mentions, build your site’s reputation. These outside signals help search engines see your site as trustworthy and authoritative, which can significantly boost your rankings.

Our Off-Page SEO & Link Building services include:

• Quality Link Building: We outreach and partner with authoritative websites to secure high-quality backlinks to your site. These inbound links signal to Google that your content is valuable. (Quality beats quantity – a few strong links can outweigh many weak ones.)
  
• Content Promotion: We promote your content through guest posts and shareable infographics/articles, making it more likely that other sites and blogs will mention and link to you.
  
• Online Reputation Management: We help manage external factors like online business profiles, citations, and even social media mentions. By ensuring your business info is accurate on the web and engaging with your audience (e.g., responding to reviews or comments), we enhance your overall online presence and trust.

SEO for SaaS Companies

SEO for SaaS (Software-as-a-Service) companies is a specialized approach to SEO tailored for software and tech businesses. SEO helps SaaS companies reach and attract potential customers by improving search engine rankings. Unlike local or e-commerce SEO, SaaS SEO often focuses on content marketing and thought leadership, creating valuable content (like how-to guides, tutorials, and case studies) that draws in users looking for solutions that your software provides. We also pay close attention to technical optimizations and conversion-focused keywords (like “free trial” or “demo”) to turn that increased traffic into sign-ups.

Our SEO strategy for SaaS companies typically involves:

• Targeted Content Creation: We develop blog posts, guides, and resources that address the pain points and questions of your target audience. By answering the questions your potential customers are asking, your SaaS website can attract steady organic traffic and establish authority.
  
• Technical Optimization for Scale: SaaS websites must be fast, secure, and able to handle growth. We optimize site speed, uptime, and ensure your software’s landing pages are mobile-friendly and easy to navigate, providing a smooth user experience that search engines (and users) appreciate.
  
• Authority Building in Your Niche: We help build your brand’s credibility through strategic link building and by showcasing expertise. This might include publishing case studies, obtaining mentions on industry sites, and optimizing for keywords that highlight your product’s unique value. The goal is to make your SaaS brand a trusted name in its field.

E-commerce SEO

E-commerce SEO is all about helping your online store’s products appear at the top of search results. It’s the process of optimizing an online store to improve its visibility in search engine results, aiming to increase organic traffic and sales. For an e-commerce website, we focus on things like optimizing product pages, category pages, and the overall site structure so that both shoppers and search engines can easily find your products. Effective e-commerce SEO means more potential customers clicking on your product listings instead of your competitors’, leading to higher sales without relying solely on ads.

Our E-commerce SEO services focus on:

• Product & Category Page Optimization: We ensure each product page has an SEO-friendly title, description, and URL. We sprinkle relevant keywords (naturally) into your product titles and descriptions so that when people search for those items, your pages are more likely to show up. We also optimize category pages for broader keywords (e.g., “men’s running shoes”) to capture shoppers early in the buying process.
  
• Improving Site Structure & Navigation: We organize your online store in a logical, user-friendly way (clear categories, filters, and internal links). A well-structured site helps search engines crawl all your product pages, and it helps users quickly find what they want, resulting in better SEO and a better shopping experience.
  
• Rich Snippets & Reviews: We implement best practices like adding structured data markup to your pages, which can enable rich snippets (for example, star ratings or price information showing up in Google results). We also encourage the use of customer reviews and ratings on products. These elements not only build trust with buyers but can also make your search listings more eye-catching, improving click-through rates.

SEO Audits

SEO Audits are like a comprehensive health checkup for your website’s SEO. An SEO audit is a process where we evaluate all aspects of your website that impact its performance in search engines and identify opportunities for improvement. This service is perfect if you want to know why your site isn’t ranking as well as it could be, or before starting a new SEO campaign. We systematically review your site’s technical setup, on-page elements, content quality, and off-page signals to pinpoint any issues or missed opportunities. Then we provide you with a clear, prioritized plan to fix those issues and boost your search visibility.

What our SEO Audits include:

• Full Website Analysis: We crawl and inspect your site’s technical infrastructure (checking site speed, mobile-friendliness, indexation, broken links, etc.), review on-page SEO elements (like meta tags and content relevance), and examine your backlink profile. No stone is left unturned – our audit covers technical, on-page, and off-page factors to get the complete picture.
  
• Identify Issues & Opportunities: Our audit report will highlight anything that might be hurting your rankings – for example, pages with missing titles, duplicate content, slow-loading pages, or toxic backlinks. We also find opportunities, such as keywords you could target or content topics to add.
  
• Action Plan for Improvement: Most importantly, we deliver an easy-to-understand action plan. This is a step-by-step list of recommendations to improve your SEO performance. Whether it’s “fix these 10 broken links” or “write a new page about X topic,” you’ll know exactly what to do next. You can implement the changes yourself or have our expert team handle them for you.

Contact Us for a Free SEO Consultation

Ready to climb the search rankings and grow your business?

The Business Goals is here to help. If you’re unsure which SEO services you need or how to start, we invite you to reach out for a free consultation. We’ll discuss your business goals, assess your current online presence, and recommend an SEO strategy tailored to you – no strings attached.